Atlanta Symphony Orchestra
Vice President of Marketing (Regular/Full-time)


Department:                                  Marketing  

Reports To:                                    Executive Director

FLSA:                                                Exempt

Employment Status:                  Regular/Full-time

 

POSITION SUMMARY: 

The VP of Marketing will oversee all marketing, sales, communications, and customer service functions of the Atlanta Symphony and Atlanta Symphony Hall. In addition, the VP of Marketing is responsible for coordination of customer experience with the Woodruff Arts Center team. The VP of Marketing will report to the Executive Director, and will be charged with the following overall responsibilities:

·       Managing all Atlanta Symphony (ASO) earned revenue streams

·       Developing and implementing strategies for earned revenue growth across the organization

·       Overseeing ASO, SH, and Atlanta Symphony Hall Live brand and imaging in the community and worldwide

·       Ensuring maximum net profit from ASO popular, special concert, and Chastain Park and Verizon Amphitheater programming

·       Coordination of ASO popular and Atlanta Symphony Hall Live programming

·       Overseeing all customer service functions

 

Work Schedule:

·       Monday-Friday, 9am-5pm, with significant additional night and weekend obligations.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

·       Partner with  ASO popular programming decisions (Atlanta Symphony Hall Live), and maximize net revenue from ASO popular and non-subscription programming

·       Partner with artistic team to develop classical programming that meets ASO’s strategic goals, delivers consistent year-on-year audience growth, and supports patron loyalty

·       Develop and implement new earned revenue opportunities

·       Develop and oversee the annual marketing budget and three-year growth plan, including overseeing the setting of revenue goals and expenses

·       Overseeing the design and development of creative and data-driven marketing plans with the goals of increasing attendance, revenue, and preparing ticket buyers to become donors

·       Oversee ASO’s sales and customer service functions, including box office, telemarketing, and ushers

·       Lead a database analytics program that informs strategies to re-engage and retain audiences

·       Responsible for brand stewardship and consistent visual identity

·       Oversee all sales and marketing functions of ASO Media

·       Support company priorities such as development, education and community programs, corporate sponsorships, and others.

·       In conjunction with CFO, oversee technology strategy for the organization, including website, phone system, ticketing, Tessitura and e-commerce

·       Be a public advocate for the Atlanta Symphony, and a visible front of house presence at ASO events

·       Work closely with the ASO Board and Woodruff Arts Center colleagues and Boards

·       Lead integration  Atlanta Symphony Hall Live and ASO efforts to ensure seamless brand messaging and maximum net revenue

·       Substitute for the Executive Director at internal meetings and public functions as required

 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Education and Experience:

·       Bachelor’s or graduate degree in arts management, marketing or related field.

·       Ten or more years experience in public relations, marketing strategy, strategic planning and audience development

·       Experienced in 10+ member staff leadership, management, motivation and training

·       Experienced in computerized database management

·       Appreciation of classical music

 

Skills and Abilities:

·       Ability to maintain and enhance a large multi-faceted income function

·       Familiarity with best practices in performing arts organization revenue generation and management

·       Successful track record in marketing for a large performing arts, entertainment and or media organization

 

Physical Demands/Work Environment:

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

·       Some standing, walking, bending, frequent use of hands, stooping and light lifting (at least 10 pounds) is needed.

·       The noise level in the work environment is usually moderate.



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