Annual Corporate Campaign Reaches Record High
Thursday, June 04, 2015 9:00 AM
Atlanta, June 4, 2015 – Thanks to the extraordinary support of Atlanta’s corporate community, the Woodruff Arts Center raised more than $13.4 million for its 2014 - 2015 Annual Corporate Campaign. Led by Campaign chairman Paul Garcia, the former chairman of the board and chief executive officer of Global Payments Inc., the Campaign raised the most money ever for the Arts Center’s primary annual fundraising effort.
“All of us associated with the Woodruff Arts Center and this year’s Campaign Cabinet are extraordinarily grateful to Atlanta’s corporations,” said Mr. Garcia. “These companies recognize the importance of art and arts education to our community and they demonstrate that year after year with their outstanding support.”
“Paul Garcia’s leadership helped bring about the success of this campaign,” said Doug Hertz, chairman of the Board of Trustees of the Woodruff Arts Center. “We owe a great debt of gratitude to all of the leaders on the Campaign Cabinet who worked tirelessly to help us set this record.”
For the first time in 2014 - 2015, the Arts Center’s Annual Corporate Campaign was integrated into one fundraising initiative. In prior years, the Arts Center, the Alliance Theatre, the Atlanta Symphony Orchestra and the High Museum of Art solicited corporate support separately. The previous record for annual corporate support across the campus was $11.2 million in 2013, meaning the 2015 result exceeded the previous high by 20%.
“Integrating our Annual Corporate Campaign fundraising into one coordinated effort that benefits all of our art and education work was welcomed by our corporate supporters,” said Virginia Hepner, president and chief executive officer of the Woodruff Arts Center. “They appreciated the stewardship of unified requests that we believe helped us achieve record results, and at the same time we broadened the exposure for all donors across the campus.”
The Annual Corporate Campaign is a vital part of the more than $30 million raised annually by the Woodruff Arts Center and its arts partners. Annual Corporate Campaign funds specifically support shared services such as finance and treasury operations, facility management, security, human resources and information technology. Lisa Robinson, senior director of corporate philanthropy, led the internal team that managed the campaign as part of the Arts Center’s integrated Advancement Team under Janine Musholt’s leadership.
Leading corporate supporters in 2014 – 2015 (with donations of more than $250,000) included AT&T, Bank of America, Chick-fil-A, The Coca-Cola Company, The Community Foundation for Greater Atlanta, Cox, Deloitte, Delta Air Lines, Equifax, Ernst & Young, Georgia Power Foundation, The Home Depot, Invesco, King & Spalding, KPMG, PNC, PWC, SunTrust Bank, Turner Broadcasting System, UPS and Wells Fargo.
In addition, over 30 corporations implemented Employees for the Arts (EFA) initiatives, encouraging individual employee contributions to the Arts Center’s campaign. Through EFA programs, individual employee contributions are recognized collectively with their company donations, enhancing each company’s philanthropic efforts in the community. In this year’s campaign, EFA contributions increased 23% versus 2014.
The successful Corporate campaign comes alongside additional successes in individual and foundation giving all while a separate $100 million fundraising initiative – the multi-year Transformation Campaign – is underway at the Woodruff Arts Center.