The Woodruff Arts Center  
Alliance Theatre Atlanta Symphony Orchestra High Museum of Art
Transformation Completion Ceremony

Transformation Campaign Ends with a Standing Ovation

Wednesday, November 2, 2016

The Woodruff Arts Center’s Transformation Campaign
Raises $110 Million, Surpassing Goal


Atlanta, November 2, 2016 — The Woodruff Arts Center’s Transformation Campaign has finished with a flourish.

The Campaign, one of the most ambitious fundraising initiatives in the history of Atlanta’s largest arts organization, has raised $110 million in less than two years, the Arts Center announced today. The Campaign surpassed the original goal of $100 million announced at the public campaign launch in April 2015. The Woodruff Arts Center is home to The Alliance Theatre, the Atlanta Symphony Orchestra and the High Museum of Art.


Three major gifts helped put the Campaign over the top:

  • The Coca-Cola Company made a multi-million dollar donation to support the renovation of The Alliance Theatre, one of the primary goals of the Campaign. In recognition of that major contribution, the Alliance’s main stage will be named The Coca-Cola Stage at The Alliance Theatre when the renovated theater opens in the fall of 2018.
  • The City of Atlanta made a $1 million contribution.
  • As previously announced, The Delta Air Lines Foundation pledged $2.5 million to the Atlanta Symphony Orchestra’s Musicians’ Endowment Fund, helping the Orchestra reach an ambitious $25 million goal to permanently endow 11 musician positions. To recognize the gift, the Principal Tuba Chair will be endowed and named the Delta Air Lines Chair.

“The leading cities of the world invest significantly in arts and culture, and Atlanta should be no different,” said Mayor Kasim Reed. “We’re fortunate to have The Woodruff Arts Center which has been bringing world-class art and arts education to Atlanta for nearly 50 years as a centerpiece of our thriving arts community. Providing this support to the Arts Center is both a privilege and a responsibility, and we are pleased to have been able to contribute to this vital campaign.”


The Transformation Campaign focused on three areas: endowment funding, capital improvements – primarily for the Alliance Theatre renovation —and funding for expanded family-oriented programming and greater activation of the Arts Center’s campus.


“The success of our Campaign speaks volumes about the generosity of our donors and the importance of the arts to our community,” said Doug Hertz, chairman of The Woodruff Arts Center Board of Trustees. “On behalf of everyone who worked on this campaign, I want to say ‘Thank You’ to our donors for everything they have done.” Anne Cox Chambers served as honorary chair of the Transformation Campaign and Mr. Hertz as the Campaign chair.


“The Transformation Campaign has lived up to its name,” said Virginia Hepner, President and Chief Executive Officer of The Woodruff Arts Center. “Thanks to the incredible support of the community, we will literally transform our theater, increase the size of our orchestra, enhance our museum’s ability to exhibit great art and dramatically increase the community’s access to the arts. I believe the Transformation Campaign will be recognized as a watershed moment for The Woodruff Arts Center, a steppingstone to greater artistic and education achievement for years to come.”


“We’ve had almost 700 distinct donors from across the community participate in Phase I of the Transformation Campaign and we are tremendously grateful for that broad cross-section of support,” said Janine Musholt, Senior Vice President, Advancement, for The Woodruff Arts Center. “Phase I was an extraordinary beginning for the plans we have to transform The Woodruff Arts Center.”


Leading donors (over $1 million) included the Robert W. Woodruff Foundation, the Lettie Pate Evans Foundation, Anne Cox Chambers, the James M. Cox Foundation, The Coca-Cola Company, Delta Air Lines, the Kendeda Fund, the Zeist Foundation, the UPS Foundation, the Abraham J. and Phyllis Katz Foundation, The Marcus Foundation, the City of Atlanta, Connie and Merrell Calhoun, Sally and Carl Gable, Nancy and Holcombe T. Green, Joy and Tony Greene, Lila and Doug Hertz, Sarah and Jim Kennedy, Lucy and Gary Lee, Marianna and Solon Patterson, Wilbur and Hilda Glenn Family Foundation, Carla and Leonard Wood and the estate of Betty Holland.


About the Woodruff Arts Center

The Woodruff Arts Center is one of the largest arts centers in the world, home to the Tony-Award winning Alliance Theater, the Grammy-Award winning Atlanta Symphony Orchestra and the High Museum of Art, the leading art museum in the Southeast.  Each year, these centers of artistic excellence play host to over one million patrons, one of the only arts centers in the U.S. to host both visual and performing arts on a single campus.  The Woodruff Arts Center also offers remarkable education programming through each of its arts partners.  Through their combined efforts, the Woodruff Arts Center serves over 200,000 students annually and is the largest arts educator in Georgia.

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