Tarsha Calloway

Woodruff Arts Center

Vice President of Advancement

Tarsha Calloway

Tarsha Calloway has extensive experience in leadership development, business strategy, and process improvements, in both forprofit and nonprofit sectors. 

Calloway has held management positions in marketing and sales at Marriott International, US Airways, and Porsche Cars North America, where she has been highly successful in developing strategies designed to reduce costs, drive business growth, and respond to evolving customer and constituent needs. In the nonprofit sector, Calloway has developed strategies at the American Cancer Society designed to generate revenue and create partnership synergies focused on corporate engagement, executive philanthropy, and community mobilization. She has also trained and coached fundraising professionals on effective fundraising techniques, prospecting, and closing deals. Calloway has also led the Society’s efforts to develop and expand its organizational diversity and inclusion strategy. 

Calloway is currently Vice President of Advancement for the Woodruff Arts Center, where she leads corporate fundraising, development operations, and stewardship and donor engagement. 

Calloway has experience leading shared services operational and fundraising functions, which include developing strategy and providing direction for multidimensional executive and corporate engagement initiatives for multimillion-dollar nonprofit organizations. Calloway is a feature columnist for NonProfit PRO magazine and writes a monthly blog, Fundraising Connections, where she shares her insights and expertise on corporate engagement and philanthropy, diversity and philanthropy, and foundation funding strategies. She also holds a professorship at LaGrange College, teaching the President, the Board and Strategic Planning for the Master of Arts in Philanthropy and Development Program. 

Calloway has also worked internationally, helping executives and their teams develop the skills and strategies needed to compete in a global environment. A highly effective workshop facilitator, her primary foci are developing effective communication skills, political savvy, and executive presence. Her international work has taken her to China, Africa, Europe, Latin America, and United Arab Emirates. 

Calloway is very active in her community. Some of her involvement include Board of Directors, Tessitura Global Network (Diversity, Equity & Inclusion Council); Board of Trustees for Destination Imagination (Governance and Compliance Committee); Board of Directors for Leadership DeKalb (Beacon Society Founding Leader); Board of Directors for the National Historic of Black Colleges & Universities Hall of Fame; and the first African American Board Chair of the Atlanta Shakespeare Theater. 

Calloway holds an MBA in International Business from Mercer University Stetson School of Business and a Bachelor of Arts in Journalism and Theater from Texas Southern University. Calloway was named the 2018 Nonprofit Professional of the Year and the Atlanta Journal Constitution 2018 Woman of the Year for Nonprofit/Community. Most recently, Calloway was named as a 2019 Woman of Distinction for Community by the Atlanta Region of March of Dimes. 

Calloway resides in Atlanta with her husband and son. 

To contact Tarsha, email Tarsha.Calloway@woodruffcenter.org or 404-733-4611.

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